South Korea in the last 15 years has become well known for its technology with companies such as Samsung, LG and Dongkuk Steel all from the peninsula. Car manufacturing has been another area of business which has also become popular here and companies such as Kia, Hyundai and Daewoo might be brands which many of us now know well. This expertise in car manufacturing is a reflection of the increasing popularity of what is now a well established event in South Korea: The Seoul Auto Salon exhibition.