Strategically decorating an auto dealership lot with antenna flags, swooped flags, large pole flags and paddle flags can alert passersby to sales, new vehicle models and auto dealership specialties. Choosing eye-catching dealership flags with targeted messages is key to generating new business and auto sales. Paddle flags are a new dealership flag style which do not rip and tear like ordinary antenna flags and can quickly be swapped for new flag colors or messages. Auto dealerships can save considerable cost on dealer supplies by choosing to use paddle flags.