These shows are for individual consumers, and as such the highlight of your display should be promoting your products and services. Your booth should be equipped for sales, so you will need a way to accept payments securely and provide receipts. Don't forget to bring plenty of products with you, as you don't want to miss out on any chance to make a profit while you are at the show. Consumer shows are characterized by shoppers who wander up and down the trade show exhibits looking for products that they may want to buy. Designing an appealing space is very important at this type of event.