Most of the time, industry shows are not open to public visitors, and it is important to keep this in mind when you are designing your trade show exhibits. If you create an exhibit that caters to the general public, your display could fail miserably. At an industry event, your participation will not be about direct sales, so there is no need to waste booth space with loads of products for resale. Instead, just bring a sampling and dedicate your exhibit to informing others about your business and what you sell or what services you offer.
